circle IMC - full circle

HERE AT CIRCLE

It has been a busy spring at Circle, with the arrival of a new team member, new clients and exciting new projects to keep us busy.

We welcome Nina van Zyl to the team as our newest account manager. Nina has joined us from Haygarth & Inferno, and has a strong international brand background – she will no doubt prove a valuable addition.

Circle has been working closely with clients to develop digital campaigns around this summer’s World Cup tournament – more details on these campaigns in the next newsletter! We’ve also been working alongside a brand in the organisation of a VIP opening event, and with brand teams on a variety of print, digital and experiential projects. 

With more exciting experiential, digital and integrated campaigns in development, we look forward to a busy and interesting summer delivering even more innovative, high quality campaigns for our clients. We wish England all the best in the World Cup.

 
Royal Salute: Tribute to Honour

Royal Salute: Tribute to Honour

In February, Royal Salute launched a new premium product, ‘Tribute to Honour’, in Bucharest. Working to a tight three-week deadline, Circle managed the design, build and shipping of a beautiful display unit in which the product was revealed to the market.

The success of the project was the result of consultation with skilled craftsmen and an experienced team pushing the decisions in the right direction every step of the way.
 
Award news: Circle wins the TREBLE at the Pernod Ricard Premier Award

Award news: Circle wins the TREBLE at the Pernod Ricard Premier Award

We are delighted to announce that Circle has once again delivered an award-winning campaign, this time with the Ballantine’s Finest Leave an Impression Street Art event at Heathrow Airport.

Circle was asked by the Travel Retail team at Pernod Ricard to create, organise and manage a promotional event at Heathrow Airport to increase awareness of Ballantine’s in Duty Free.

Working with the established artist, Julian Beever, who created some stunning pavement art, and a team of promotional, video and security staff, the event was a massive success – even with the snow and bitter cold of last December to battle against!

It is the third year in a row that a campaign developed by Circle has won an award at Les Embiez, the internal award ceremony for the whole Pernod Ricard. Previous prestigious awards have been given for the innovative ‘Something Special – Enbottellarte’ campaign in South America, and the hugely successful ‘100 Pipers – Fantasy Football’ digital community in Thailand.
 
Protecting the corporate memory: Digital Archive

Protecting the corporate memory: Digital Archive

Working with the Archive team at Chivas Brothers, Circle has built an industry-leading digital platform to provide access to historical collateral across a portfolio of brands dating back to 1700.

With valuable archive material located in Strathisla and various locations across the group comprehensive access can only be delivered through a digital platform. Building on the digitalisation of archive material being undertaken by the Archive team, Circle has developed a microsite through which easy, user-friendly and direct access is given to a range of historical materials encompassing brand history, packaging, advertising, commercial, PR and facilities.

By protecting the corporate memory, and providing easy access to archive material, the Digital Archive allows brand teams quick and valuable access to the history of any brand, which can inform, influence, and inspire today’s brand guardians.